ENPNT

Transforming the dance ecosystem

Australia’s largest dance school directory, with over 5,000 schools listed nationwide, within a custom-built platform designed to easily connect dancers and schools.

Work

case studies

ENPNT

Transforming the dance ecosystem

Australia’s largest dance school directory, with over 5,000 schools listed nationwide, within a custom-built platform designed to easily connect dancers and schools.

Work

case studies

Services provided

Services provided

  • Product Strategy

    Roadmap of features and revenue model designed to support the platform growth.

  • UX Research

    Insight into the needs of students and schools to shape core user journeys.

  • ux/ui design

    Intuitive interfaces that simplify complex structures and enhance usability.

  • development

    A scalable, custom-built platform integrated with Stripe payments.

Context

Context

In the world of dance, passion is everywhere, but the systems behind it haven’t kept pace.

The dance experience feels fragmented: schools rely on outdated systems, students struggle to find the right classes, and the community feels disconnected, spread across different tools and platforms.

ENPNT stepped into this gap with a bold ambition: to orchestrate a seamless digital ecosystem where Australia’s vibrant dance community could grow, connect, and thrive.

In the world of dance, passion is everywhere, but the systems behind it haven’t kept pace.

The dance experience feels fragmented: schools rely on outdated systems, students struggle to find the right classes, and the community feels disconnected, spread across different tools and platforms.

ENPNT stepped into this gap with a bold ambition: to orchestrate a seamless digital ecosystem where Australia’s vibrant dance community could grow, connect, and thrive.

Become an enpnt partner

Become an enpnt partner

Let’s dance

Let’s dance

Challenge

Challenge

More than a platform, a digital home
for the dance community.

Through a collaborative discovery process — grounded in design thinking, user research, and business mapping — we guided ENPNT not only to define the problem but also to uncover strategic growth opportunities.

We embedded ourselves as a venture-building partner, developing the product and helping them to prioritise features based on feasibility, user needs, and long-term value.

More than a platform, a digital home
for the dance community.

Through a collaborative discovery process — grounded in design thinking, user research, and business mapping — we guided ENPNT not only to define the problem but also to uncover strategic growth opportunities.

We embedded ourselves as a venture-building partner, developing the product and helping them to prioritise features based on feasibility, user needs, and long-term value.

This partnership led to the creation of a fully integrated B2B2C platform, designed through a holistic approach that combined smart technology, intuitive design, and a real-world understanding of the dance ecosystem.

This partnership led to the creation of a fully integrated B2B2C platform, designed through a holistic approach that combined smart technology, intuitive design, and a real-world understanding of the dance ecosystem.

Core Experiences

Core Experiences

Class Booking System

for customers

A responsive interface for student and guest view to explore schools, real-time booking, class packages and advanced search.

School Management

for schools

A school admin dashboard for managing class schedules, multi-location profiles, enrolments, invoices, and student data.

Solution

Solution

Class Booking System

Class Booking System

for customers

for customers

Simple booking experience built to find and
book classes in just a few steps

Simple booking experience built to find and
book classes in just a few steps

key features
key features

  • Advanced Search Algorithm

    Students can filter classes by style, schedule, skill level, or teacher, reflecting how they truly choose classes.

  • real-time booking system

    Built from the ground up to support the diverse scenarios and unique dynamics of the dance community. 

  • family & friends in one place

    A single account to streamline enrolments, payments, and schedules while ensuring each family member’s information remains private and secure.

  • Marketplace and Community Module

    Spaces made not only to diversify revenue but also drive engagement, retention, and long-term growth for both ENPNT and its community.

Over 30 features
implemented

Over 30 features
implemented

mobile experience
desktop experience

School Management

School Management

For Schools

For Schools

Smart management tools built for
busy school routines.

Smart management tools built for
busy school routines.

key features
key features

Over 60 features
implemented

Over 60 features
implemented

  • Invoicing System

    Greater financial control for school owners through smoother, secure payment flows that operate independently of class bookings.

  • Multi-location Support

    Allows owners to manage all branches under a single profile, offering seamless control without juggling separate accounts.

  • Customer Import & Enrolment

    Faster onboarding through importing student lists and enrolling them directly into classes, saving hours of manual admin work.

  • Flexible Class Packages

    From single drop-in sessions to full-term enrolments, schools can easily customise offerings through a clear, intuitive flow that meets diverse needs.

mobile experience
desktop experience

Consultative approach

Consultative approach

From the start, our consultative approach shaped more than just the product;
it shaped the business.

Working closely with ENPNT, we established the financial foundation of the platform, incorporating commission and subscription-based revenue models that supported both day-to-day operations and long-term growth.

From the start, our consultative approach shaped more than just the product; it shaped the business.

Working closely with ENPNT, we established the financial foundation of the platform, incorporating commission and subscription-based revenue models that supported both day-to-day operations and long-term growth.

Design approach

Design approach

Our design challenge was to build a platform that parents and students could trust, paired with a smooth, time-saving interface for dances school owners juggling busy schedules.

Our design challenge was to build a platform that parents and students could trust, paired with a smooth, time-saving interface for dances school owners juggling busy schedules.

focused on

focused on

Brand Expression

Brand Expression

We brought ENPNT’s identity to life through a clean, modern aesthetic that blends energy with elegance. A tailored colour palette helped distinguish different user groups and enhance usability.

We brought ENPNT’s identity to life through a clean, modern aesthetic that blends energy with elegance. A tailored colour palette helped distinguish different user groups and enhance usability.

Cross-Platform

Cross-Platform

By utilising a unified design system, we ensured both visual and functional consistency while adapting to platform-specific interactions.

By utilising a unified design system, we ensured both visual and functional consistency while adapting to platform-specific interactions.

Brand Expression

Brand Expression

We continuously validated decisions through feedback, ensuring the platform addressed real needs and was intuitive for all audiences.

We continuously validated decisions through feedback, ensuring the platform addressed real needs and was intuitive for all audiences.

Development approach

Development approach

Built on a single-codebase, the platform delivers structure and scalability, with Stripe unifying payments, commissions, and scheduling into one secure, seamless system.

Built on a single-codebase, the platform delivers structure and scalability, with Stripe unifying payments, commissions, and scheduling into one secure, seamless system.

Technology Stack

Technology Stack

Next.js

Web Interface

Apache Capacitor

Mobile Hybrid App

Silverstripe CMS

Custom Backend

Stripe Connect

Payments & Commission

Business growth & scalability

Business growth & scalability

Together, we built a scalable B2B2C ecosystem that supports ENPNT’s vision of becoming a true “home for dance.”

Together, we built a scalable B2B2C ecosystem 

that supports ENPNT’s vision of becoming 

a true “home for dance.”

After the first year of product launch, ENPNT achieved significant milestones, demonstrating both strong market traction and the success of our collaborative, consultative approach.

After the first year of product launch, ENPNT achieved significant milestones, demonstrating both strong 

market traction and the success of our

 collaborative, consultative approach.

5,000

5,000

+

+

dance schools listed

dance schools listed

13,500

13,500

+

+

dance classes booked

dance classes booked

2,000

2,000

+

+

active students

active students

Over 60 features implemented.

Unified student, school, and retail experiences into one platform.

Built tools that are useful and practical for schools.

Enabled smoother student onboarding and class booking.

Created a scalable MVP, ready for international expansion.

Key results

Key results

Paramount Liquor

best food & drink culture in the world

Australia’s largest family-owned on-premise specialist wholesaler needed to rebuild their digital platform into a high-performance B2B ecommerce ecosystem.

Paramount Liquor

best food & drink culture in the world

Australia’s largest family-owned on-premise specialist wholesaler needed to rebuild their digital platform into a high-performance B2B ecommerce ecosystem.

Paramount Liquor

best food & drink culture in the world

Australia’s largest family-owned on-premise specialist wholesaler needed to rebuild their digital platform into a high-performance B2B ecommerce ecosystem.

other case studies

other case studies