Services provided
Services provided
Services provided
ux/ui design
Intuitive interfaces that simplify complex structures and enhance usability.
ux/ui design
Intuitive interfaces that simplify complex structures and enhance usability.
ux/ui design
Intuitive interfaces that simplify complex structures and enhance usability.
UX Research
Insight into the needs of customers and suppliers to shape core user journeys.
UX Research
Insight into the needs of customers and suppliers to shape core user journeys.
UX Research
Insight into the needs of customers and suppliers to shape core user journeys.
design system
Comprehensive Design System that ensures consistency, accelerates development, and enables future iterations.
design system
Comprehensive Design System that ensures consistency, accelerates development, and enables future iterations.
design system
Comprehensive Design System that ensures consistency, accelerates development, and enables future iterations.
development
Custom implementation adapted to support Paramount’s unique operating model.
development
Custom implementation adapted to support Paramount’s unique operating model.
development
Custom implementation adapted to support Paramount’s unique operating model.
Context
Context
Context
Since 2020, Paramount Liquor has more than doubled its revenue, recently surpassing $500 million and aiming for $1 billion by 2028.
Since 2020, Paramount Liquor has more than doubled its revenue, recently surpassing $500 million and aiming for $1 billion by 2028.
Since 2020, Paramount Liquor has more than doubled its revenue, recently surpassing $500 million and aiming for $1 billion by 2028.
This impressive growth was underpinned by the platform that Visualr has supported for over five years, providing a solid foundation for success.
Now, as Paramount Liquor pursues its next ambitious milestone, it is time to evolve the digital experience into a future-ready ecosystem aligned with new business goals and user expectations.
This impressive growth was underpinned by the platform that Visualr has supported for over five years, providing a solid foundation for success.
Now, as Paramount Liquor pursues its next ambitious milestone, it is time to evolve the digital experience into a future-ready ecosystem aligned with new business goals and user expectations.
This impressive growth was underpinned by the platform that Visualr has supported for over five years, providing a solid foundation for success.
Now, as Paramount Liquor pursues its next ambitious milestone, it is time to evolve the digital experience into a future-ready ecosystem aligned with new business goals and user expectations.
Challenge
Challenge
Challenge
Managing more than 250 million unique price points, our challenge was to rebuild Paramount’s digital platform while maintaining speed and an exceptional user experience.
Managing more than 250 million unique price points, our challenge was to rebuild Paramount’s digital platform while maintaining speed and an exceptional user experience.
Managing more than 250 million unique price points, our challenge was to rebuild Paramount’s digital platform while maintaining speed and an exceptional user experience.
Operating in a highly complex B2B pricing environment, the company manages over 17,000 products and custom pricing for more than 15,000 customers across its network.
No standard platform could address the scale or complexity involved, especially with the need to coordinate data among customers, suppliers, and internal teams.
The platform also needed to accommodate new areas of expansion, including supplier marketplaces, AI integrations, and advanced loyalty features.
Operating in a highly complex B2B pricing environment, the company manages over 17,000 products and custom pricing for more than 15,000 customers across its network.
No standard platform could address the scale or complexity involved, especially with the need to coordinate data among customers, suppliers, and internal teams.
The platform also needed to accommodate new areas of expansion, including supplier marketplaces, AI integrations, and advanced loyalty features.
Operating in a highly complex B2B pricing environment, the company manages over 17,000 products and custom pricing for more than 15,000 customers across its network.
No standard platform could address the scale or complexity involved, especially with the need to coordinate data among customers, suppliers, and internal teams.
The platform also needed to accommodate new areas of expansion, including supplier marketplaces, AI integrations, and advanced loyalty features.
Strategy
Strategy
Strategy
Our shared vision was to evolve Paramount Liquor’s platform into a high-performance B2B ecosystem for both external and internal users.
This wasn’t just a website redesign;
it was a strategic evolution.
Our shared vision was to evolve Paramount Liquor’s platform into a high-performance B2B ecosystem for both external and internal users.
This wasn’t just a website redesign;
it was a strategic evolution.
Our shared vision was to evolve Paramount Liquor’s platform into a high-performance B2B ecosystem for both external and internal users.
This wasn’t just a website redesign;
it was a strategic evolution.
Through a consultative discovery process, our global team partnered closely with Paramount Liquor to map all features from the legacy platform, identify pain points, and propose improvements while maintaining essential business logic.
Through a consultative discovery process, our global team partnered closely with Paramount Liquor to map all features from the legacy platform, identify pain points, and propose improvements while maintaining essential business logic.
Through a consultative discovery process, our global team partnered closely with Paramount Liquor to map all features from the legacy platform, identify pain points, and propose improvements while maintaining essential business logic.
We focused on reengineering core features with a custom architecture to optimise performance, simplify maintenance, and deliver a faster, more user-friendly experience.
We focused on reengineering core features with a custom architecture to optimise performance, simplify maintenance, and deliver a faster, more user-friendly experience.
We focused on reengineering core features with a custom architecture to optimise performance, simplify maintenance, and deliver a faster, more user-friendly experience.
Core Experiences
Core Experiences
Core Experiences
For Customers
Optimised ordering flow
A responsive commerce experience designed from product discovery to payment and rewards.
For Suppliers
Operational control
An integrated workspace designed to manage products, pricing, and transactions with ease.
Solution
Solution
Solution
For Customers
For Customers
For Customers
Optimised ordering flow
Optimised ordering flow
Optimised ordering flow
A responsive commerce experience designed from product discovery to payment and rewards.
A responsive commerce experience designed from product discovery to payment and rewards.
A responsive commerce experience designed from product discovery to payment and rewards.
key features
key features
key features
Orama Search
Allows real-time merging of price and product data for faster and more relevant results, combined with live inventory and backorder visibility.
Orama Search
Allows real-time merging of price and product data for faster and more relevant results, combined with live inventory and backorder visibility.
Orama Search
Allows real-time merging of price and product data for faster and more relevant results, combined with live inventory and backorder visibility.
multi-account management system
Allows venue administrators to oversee multiple locations with a single login, using permissions tailored by role, region, or responsibility.
multi-account management system
Allows venue administrators to oversee multiple locations with a single login, using permissions tailored by role, region, or responsibility.
multi-account management system
Allows venue administrators to oversee multiple locations with a single login, using permissions tailored by role, region, or responsibility.
Airwallex
To streamline payments, a custom Airwallex plugin, enables B2B customers to securely process payments with company credit cards, a feature not natively supported by Adobe Commerce.
Airwallex
To streamline payments, a custom Airwallex plugin, enables B2B customers to securely process payments with company credit cards, a feature not natively supported by Adobe Commerce.
Airwallex
To streamline payments, a custom Airwallex plugin, enables B2B customers to securely process payments with company credit cards, a feature not natively supported by Adobe Commerce.
Loyalty Program
We enhanced Evolution Rewards to make earning, tracking, and redeeming points easier, allowing customers to seamlessly access benefits and add bonus products, boosting engagement and loyalty.
Loyalty Program
We enhanced Evolution Rewards to make earning, tracking, and redeeming points easier, allowing customers to seamlessly access benefits and add bonus products, boosting engagement and loyalty.
Loyalty Program
We enhanced Evolution Rewards to make earning, tracking, and redeeming points easier, allowing customers to seamlessly access benefits and add bonus products, boosting engagement and loyalty.
Over 60 features
implemented
Over 60 features
implemented
Over 60 features
implemented
mobile experience
mobile experience
mobile experience
Homepage
order template
cart
checkout
Homepage
order template
cart
checkout
Homepage
order template
cart
checkout
Homepage
order template
cart
checkout
Homepage
order template
cart
checkout
Homepage
order template
cart
checkout
Homepage
order template
cart
checkout
Homepage
order template
cart
checkout
Homepage
order template
cart
checkout
Homepage
order template
cart
checkout
Homepage
order template
cart
checkout
Homepage
order template
cart
checkout
desktop experience
desktop experience
Homepage
order template
cart
checkout
Homepage
order template
cart
checkout
Homepage
order template
cart
checkout
Homepage
order template
cart
checkout
Homepage
order template
cart
checkout
Homepage
order template
cart
checkout
Homepage
order template
cart
checkout
Homepage
order template
cart
checkout
For Suppliers
For Suppliers
For Suppliers
Operational control
Operational control
Operational control
An integrated workspace designed to manage products, pricing, and transactions with ease.
An integrated workspace designed to manage products, pricing, and transactions with ease.
An integrated workspace designed to manage products, pricing, and transactions with ease.
mirakl integration
mirakl integration
mirakl integration
To support the launch of Paramount Liquor’s supplier marketplace, we integrated Mirakl into the platform, enabling a scalable model for managing a growing supplier network.
From the start, our consultative approach shaped more than just the product;
it shaped the business.
From the start, our consultative approach
shaped more than just the product;
it shaped the business.
This wasn’t a standard plug-and-play setup. While Mirakl offers native connectors for ecommerce platforms, Paramount’s needs were far more complex. The integration needed to work seamlessly with Encompass8, their ERP system, to handle mixed products, layered pricing rules, and supplier-level data, making it a highly sophisticated Mirakl implementation.
Mirakl proved to be a valuable partner throughout the process. Their hands-on support, from developer training to technical collaboration, helped streamline implementation and ensured the solution could meet Paramount’s operational demands at scale.
This wasn’t a standard plug-and-play setup. While Mirakl offers native connectors for ecommerce platforms, Paramount’s needs were far more complex. The integration needed to work seamlessly with Encompass8, their ERP system, to handle mixed products, layered pricing rules, and supplier-level data, making it a highly sophisticated Mirakl implementation.
Mirakl proved to be a valuable partner throughout the process. Their hands-on support, from developer training to technical collaboration, helped streamline implementation and ensured the solution could meet Paramount’s operational demands at scale.
This wasn’t a standard plug-and-play setup. While Mirakl offers native connectors for ecommerce platforms, Paramount’s needs were far more complex. The integration needed to work seamlessly with Encompass8, their ERP system, to handle mixed products, layered pricing rules, and supplier-level data, making it a highly sophisticated Mirakl implementation.
Mirakl proved to be a valuable partner throughout the process. Their hands-on support, from developer training to technical collaboration, helped streamline implementation and ensured the solution could meet Paramount’s operational demands at scale.
custom key tools
custom key tools
custom key tools
We developed key custom tools to meet the specific demands of Paramount's B2B ecosystem. These features transformed a standard marketplace into a flexible commerce platform tailored to Paramount Liquor's needs and scale.
We developed key custom tools to meet the specific demands of Paramount's B2B ecosystem. These features transformed a standard marketplace into a flexible
commerce platform tailored to Paramount Liquor's needs and scale.
We developed key custom tools to meet the specific demands of Paramount's B2B ecosystem. These features transformed a standard marketplace into a flexible commerce platform tailored to Paramount Liquor's needs and scale.
place order
Allows suppliers to place orders on behalf of customers — a crucial capability for driving B2B sales.
deal builder
Provides suppliers full control over promotions, enabling time-sensitive offers for targeted customer groups.
sales quote
Generates custom pricing proposals and sends them directly via email, streamlining the deal closure process.
mobile experience
mobile experience
mobile experience
Homepage
place order
deal builder
sales quote
Homepage
place order
deal builder
sales quote
Homepage
place order
deal builder
sales quote
Homepage
place order
deal builder
sales quote
Homepage
place order
deal builder
sales quote
Homepage
place order
deal builder
sales quote
Homepage
place order
deal builder
sales quote
Homepage
place order
deal builder
sales quote
Homepage
place order
deal builder
sales quote
Homepage
place order
deal builder
sales quote
Homepage
place order
deal builder
sales quote
Homepage
place order
deal builder
sales quote
desktop experience
desktop experience
Homepage
place order
deal builder
sales quote
Homepage
place order
deal builder
sales quote
Homepage
place order
deal builder
sales quote
Homepage
place order
deal builder
sales quote
Homepage
place order
deal builder
sales quote
Homepage
place order
deal builder
sales quote
Homepage
place order
deal builder
sales quote
Homepage
place order
deal builder
sales quote
Public Website
Public Website
Public Website
overview
overview
overview
We introduced a refined visual language aligned with Paramount Liquor’s rebrand, supported by clearer content and new pages that help potential customers understand the business before signing up or starting their purchase journey.
We introduced a refined visual language aligned with Paramount Liquor’s rebrand, supported by clearer content and new pages that help potential customers understand the business before signing up or starting their purchase journey.
We introduced a refined visual language aligned with Paramount Liquor’s rebrand, supported by clearer content and new pages that help potential customers understand the business before signing up or starting their purchase journey.
focused on
focused on
focused on
We developed key custom tools to meet the specific demands of Paramount's B2B ecosystem. These features transformed a standard marketplace into a flexible commerce platform tailored to Paramount Liquor's needs and scale.
We developed key custom tools to meet the specific demands of Paramount's B2B ecosystem. These features transformed a standard marketplace into a flexible
commerce platform tailored to Paramount Liquor's needs and scale.
We developed key custom tools to meet the specific demands of Paramount's B2B ecosystem. These features transformed a standard marketplace into a flexible commerce platform tailored to Paramount Liquor's needs and scale.
new experience
The content experience was reimagined: key sections were rewritten, new pages added, and product areas significantly enhanced.
new look and feel
The homepage was redesigned as a stronger entry point, offering a clear overview of the business.
collaboration
The work was developed in close collaboration with the marketing team to ensure alignment with communication and business goals.
mobile experience
mobile experience
mobile experience
products
product category
product detail
evolution rewards
products
product category
product detail
evolution rewards
products
product category
product detail
evolution rewards
products
product category
product detail
evolution rewards
products
product category
product detail
evolution rewards
products
product category
product detail
evolution rewards
products
product category
product detail
evolution rewards
products
product category
product detail
evolution rewards
products
product category
product detail
evolution rewards
products
product category
product detail
evolution rewards
products
product category
product detail
evolution rewards
products
product category
product detail
evolution rewards
desktop experience
desktop experience
products
product category
product detail
evolution rewards
products
product category
product detail
evolution rewards
products
product category
product detail
evolution rewards
products
product category
product detail
evolution rewards
products
product category
product detail
evolution rewards
products
product category
product detail
evolution rewards
products
product category
product detail
evolution rewards
products
product category
product detail
evolution rewards
Our design strategy for modernising Paramount Liquor’s digital presence focused on three key areas, and given the complexity of B2B workflows, we prioritised clarity and reduced cognitive load, centring the experience around product discovery and ordering.
Our design strategy for modernising Paramount Liquor’s digital presence focused on three key areas, and given the complexity of B2B workflows, we prioritised clarity and reduced cognitive load, centring the experience around product discovery and ordering.
Our design strategy for modernising Paramount Liquor’s digital presence focused on three key areas, and given the complexity of B2B workflows, we prioritised clarity and reduced cognitive load, centring the experience around product discovery and ordering.
key areas
key areas
key areas
Optimised ordering flow
Optimised ordering flow
Optimised ordering flow
For the public website, we brought Paramount Liquor’s new brand identity to life with a bold visual system and modern content structure.
For the public website, we brought Paramount Liquor’s new brand identity to life with a bold visual system and modern content structure.
For the public website, we brought Paramount Liquor’s new brand identity to life with a bold visual system and modern content structure.
e-commerce
e-commerce
e-commerce
For the e-commerce experience, we refreshed the interface while preserving familiarity for existing users.
For the e-commerce experience, we refreshed the interface while preserving familiarity for existing users.
For the e-commerce experience, we refreshed the interface while preserving familiarity for existing users.
marketplace
marketplace
marketplace
For the marketplace, we designed a seamless platform that simplifies supplier collaboration and product discovery.
For the marketplace, we designed a seamless platform that simplifies supplier collaboration and product discovery.
For the marketplace, we designed a seamless platform that simplifies supplier collaboration and product discovery.
Design approach
Design approach
Design approach
All improvements were supported by a comprehensive Design System that ensures consistency, accelerates development, and enables future iterations.
All improvements were supported by a comprehensive Design System that ensures consistency, accelerates development, and enables future iterations.
All improvements were supported by a comprehensive Design System that ensures consistency, accelerates development, and enables future iterations.
With the refresh of the entire system, we set out to create a comprehensive library of components and foundations that defined the visual language and structured the whole functionality consistently to empower the development team.
With the refresh of the entire system, we set out to create a comprehensive library of components and foundations that defined the visual language and structured the whole functionality consistently to empower the development team.
With the refresh of the entire system, we set out to create a comprehensive library of components and foundations that defined the visual language and structured the whole functionality consistently to empower the development team
Design System
Design System
Design System
The component library was translated into code and catalogued in Storybook during the project's implementation, improving the access to all elements and ensuring consistency across the entire system.
The component library was translated into code and catalogued in Storybook during the project's implementation, improving the access to all elements and ensuring consistency across the entire system.
The component library was translated into code and catalogued in Storybook during the project's implementation, improving the access to all elements and ensuring consistency across the entire system.
Ongoing collaboration between design and development keeps the library regularly reviewed and optimised, helping to catch edge cases, reduce complexity, and maintain efficiency, scalability, and alignment with real implementation needs.
Ongoing collaboration between design and development keeps the library regularly reviewed and optimised, helping to catch edge cases, reduce complexity, and maintain efficiency, scalability, and alignment with real implementation needs.
With the refresh of the entire system, we set out to create a comprehensive library of components and foundations that defined the visual language and structured the whole functionality consistently to empower the development team
From design to code
From design to code
From design to code
Development approach
Development approach
Development approach
At the core of Paramount Liquor's digital ecosystem is a custom implementation of Adobe Commerce, adapted to support Paramount’s unique operating model.
At the core of Paramount Liquor's digital ecosystem is a custom implementation of Adobe Commerce, adapted to support Paramount’s unique operating model.
At the core of Paramount Liquor's digital ecosystem is a custom implementation of Adobe Commerce, adapted to support Paramount’s unique operating model.
To address real-time, customer-specific pricing complexity, we built a sophisticated front-end logic that manages most of the commerce experience independently, while maintaining data synchronisation to Encompass8 (Paramount Liquor's ERP system) at critical steps of the user journey.
To address real-time, customer-specific pricing complexity, we built a sophisticated front-end logic that manages most of the commerce experience independently, while maintaining data synchronisation to Encompass8 (Paramount Liquor's ERP system) at critical steps of the user journey.
To address real-time, customer-specific pricing complexity, we built a sophisticated front-end logic that manages most of the commerce experience independently, while maintaining data synchronisation to Encompass8 (Paramount Liquor's ERP system) at critical steps of the user journey.
Technology Partners
Technology Partners
Technology Partners
We reengineered the platform with a custom architecture and a suite of integrations tailored to Paramount’s business.
We reengineered the platform with a custom architecture and a suite of integrations tailored to Paramount’s business.
We reengineered the platform with a custom architecture and a suite of integrations tailored to Paramount’s business.
Partners
Partners
Partners
Adobe Commerce
core platform
Mirakl
supplier marketplace
Airwallex
seamless B2B payments
Key results
Key results
Key results
Together, we designed and delivered a high-performance B2B e-commerce platform tailored for the fast-moving world of wholesale and for Paramount Liquor's future growth.
Together, we designed and delivered a high-performance B2B e-commerce platform tailored for the fast-moving world of wholesale and for Paramount Liquor's future growth.
Together, we designed and delivered a high-performance B2B e-commerce platform tailored for the fast-moving world of wholesale and for Paramount Liquor's future growth.
The platform has played a key role in helping the company more than double its revenue since 2020
The platform has played a key role in helping the company more than double its revenue since 2020
The platform has played a key role in helping the company more than double its revenue since 2020
recent milestones surpassing
recent milestones surpassing
recent milestones surpassing
$500 million
$500 million
$500 million
targeting by 2028
targeting by 2028
targeting by 2028
$1 billion
$1 billion
$1 billion
Performance Optimisation
Performance Optimisation
Performance Optimisation
Significantly improved page load times, creating a smoother and more responsive user experience.
Significantly improved page load times, creating a smoother and more responsive user experience.
Streamlined Checkout
Streamlined Checkout
Streamlined Checkout
Simplified the ordering process by reducing the number of steps and time needed to complete an order.
Simplified the ordering process by reducing the number of steps and time needed to complete an order.
Smart Architecture
Smart Architecture
Smart Architecture
Successfully managed a highly complex pricing system with over 250 million unique price points, maintaining strong performance and stability.
Successfully managed a highly complex pricing system with over 250 million unique price points, maintaining strong performance and stability.
Scalable Architecture
Scalable Architecture
Scalable Architecture
Built with future growth in mind, the platform can accommodate Paramount Liquor's expansion plans and evolving business needs.
Built with future growth in mind, the platform can accommodate Paramount Liquor's expansion plans and evolving business needs.
ENPNT
Transforming the dance ecosystem
Australia’s largest dance school directory, with over 5,000 schools listed nationwide, within a custom-built platform designed to easily connect dancers and schools.
ENPNT
Transforming the dance ecosystem
Australia’s largest dance school directory, with over 5,000 schools listed nationwide, within a custom-built platform designed to easily connect dancers and schools.
ENPNT
Transforming the dance ecosystem
Australia’s largest dance school directory, with over 5,000 schools listed nationwide, within a custom-built platform designed to easily connect dancers and schools.
other case studies
other case studies
other case studies